Field Execution Intelligence (FEI)The emerging category of verification infrastructure for India's physical marketing economy. The fourth pillar of India's accountability stack after Aadhaar, UPI, and ONDC.
Digital Public Infrastructure (DPI)Foundational digital systems including Aadhaar, UPI, ONDC, DEPA. India's DPI model is globally referenced for inclusive infrastructure.
India StackThe collective DPI architecture spanning identity, payments, commerce, and data layers. FEI is the next emerging private enterprise layer.
Total Addressable Market (TAM)Indian physical marketing economy. Rs 80,000 Cr. The full economic scope FEI addresses.
Serviceable Addressable Market (SAM)Accountability layer within TAM. Rs 15,000 to 22,000 Cr. The verification, audit, and compliance opportunity.
Serviceable Obtainable Market (SOM)FEI platform revenue achievable by 2030. Rs 2,500 to 4,000 Cr. The realistic 5-year category revenue.
BRSR CoreSEBI sustainability reporting framework with limited assurance requirement. The primary regulatory tailwind driving FEI adoption from FY 2025-26.
Limited assuranceExternal assurance level required under BRSR Core. Drives demand for evidence-grade BTL substantiation.
Category creationB2B SaaS strategy of defining a new market category. Comparable to Gong, SafetyCulture, Snowflake category moves. 9 to 60x valuation multipliers historically.
WhatsApp moatIndia's structural advantage from 500M+ WhatsApp users in field workforce. The single-channel ingestion architecture that makes FEI scalable.
Proof Before Payment (PBP)Procurement clause framework tying invoice approval to verified execution. The contractual layer that converts FEI into operating standard.
Blind TrustLegacy operating standard FEI replaces. Self-reported execution accepted as evidence.
Ground TruthSignature outcome of FEI. What actually happened on the ground, independently verified.
Cross-border exportPath for Indian-built FEI category to expand into SEA, MEA, LatAm markets following the UPI export precedent.
